Ciências Sociais e de Gestão

Innovation in social entrepreneurship: How social enterprises innovate in their organization Abstract We examined how social enterprises are innovative in their organization, in order to pursue their mission and remain sustainable in the long-term. With the objective to investigate the innovation in social entrepreneurship, in the component organization, it was developed research of social enterprises, regardless of their location-worldwide-and made a selection (taking into account their activity, size and relevance). Thereafter, it was constituted a database, and a questionnaire, tested, and placed to nearly 1,300 social enterprises of various sizes and parts of the globe, having been received 254 responses that resulted in 106 validated responses, which were considered for the later stages of this work. Research and study of the most relevant theory were performed. In what concerns to innovation in the organization, we find the following performance in terms of respondents who agree moderately, very or completely that their social enterprises innovate: in the form of organization, 54%; in the methodology to encourage volunteers, 64%; in the training plan, 73%; in the motivation plan, 48%; in the compensation and incentives plan, 49%; and in the model to support communities, 78%. The

According to Bygrave and Zacharakis (2010) and quoting Joseph Schumpeter, Entrepreneurship can be understood as the process of changing the economy through innovation in products, services, production or organizational methods, to which we can add the component risk and uncertainty, reported by Dollinger (2003). The social
entrepreneurs' aim of their activity, rather than generating income, is the contribution to solving the key problems affecting society, through innovative and effective solutions.

According to the UNDP Millennium Report (2010) there are still 1,200 million people in the world living with less than 1.25 dollars a day (extreme poverty) and things can go worse with the predictable increase in the food prices.

In this paper we will study how poverty and social sciences research, dedicated to poverty, are considered in journalism, using some cases as example. Journalism dedicated to disclose information on research and results from scientific studies related to poverty can have an important role to educate people about situations of poverty and possible ways to reducing it and, at the same time, may have an effect of awareness, taking more and more citizens to participate and help developing initiatives in favor of those who need the most. We looked at issues of the New York Times (US), Publico Newspaper (Portugal), Yomiuri Shimbun (Japan), news agency Reuters (UK) and United Press International (US). It seems evident that it is increasingly necessary to see poverty released by the media and more importance be given to the dissemination of information on poverty, helping to fight this scourge in the economic and social development through, inter alia, the disclosure of studies produced by the social sciences on this condition that crosses borders, religions, races and ethnicities.

In this paper we analyze how Poverty and social sciences research, dedicated to poverty, are worked in journalism, using some cases as example. Journalism dedicated to the dissemination of info on research and results from scientific studies related to poverty has an important role of educating people about situations of poverty and possible ways of reducing it and may also have an effect of awareness, taking more and more citizens to participate and help developing initiatives in favor of those who need the most. We looked at issues of New York Times, Publico Newspaper, Yomiuri Shimbun, news agency Reuters and United Press International. It seems evident that it is increasingly necessary to see Poverty released by media and more importance be given to the dissemination of info on poverty, helping to fight this scourge in the economic and social development through, inter alia, the disclosure of studies in the social sciences about this condition that crosses borders, religions, races or ethnicities.